#web
#data-driven
#freelance
SNCF Marketing Platform
SNCF Marketing Platform
Data-driven project for SNCF to leverage potential marketing opportunities for professional travelers.
Data-driven project for SNCF to leverage potential marketing opportunities for professional travelers.
Business context
Business context
How can we use time flexibility of professional travelers to optimise their travel experience?
It is a freelance project with SNCF, the #1 railway company in France. I designed of the prototype of a dashboard leveraging traffic and client acquisition. Its purpose is to push marketing opportunities based on how frequent or not pro travelers take the train. I collaborated closely with a front-end developer based on the chart libraries we had at our disposal.
How can we use time flexibility of professional travelers to optimise their travel experience?
It is a freelance project with SNCF, the #1 railway company in France. I designed of the prototype of a dashboard leveraging traffic and client acquisition. Its purpose is to push marketing opportunities based on how frequent or not pro travelers take the train. I collaborated closely with a front-end developer based on the chart libraries we had at our disposal.
My responsibilities in the team
My responsibilities in the team
Interviewed professional travelers to understand the experience of traveling by train for business purposes.
Prototyped a dashboard that visualizes traveler insights used to identify marketing campaign opportunities.
Interviewed professional travelers to understand the experience of traveling by train for business purposes.
Prototyped a dashboard that visualizes traveler insights used to identify marketing campaign opportunities.
